So far, we have discussed the initial steps on how to open a business here in the Philippines, focusing on obtaining a certificate from the Securities and Exchange Commission (SEC), Mayor’s Permit or business permit, and registering with the Bureau of Internal Revenue...

We’ve discussed previously the steps on how to obtain an SEC certificate. In this article, we will tackle about the next steps, focusing on the Local Government Units (LGU), particularly the Barangay clearance requirements, Mayor’s permit and the Certificate of...

Introduction It’s not difficult to fall in love with the Philippines and start a new life, particularly with a business in mind. As of 2017, the Industry sector took the first place with the fastest growth of 7.2% in the economic sector, followed by Services, with...

Social media has played a significant role in the modern digital marketing landscape. While Facebook, LinkedIn, Twitter, Google+, and YouTube are among the most commonly used social networking platforms nowadays, businesses are also exploring other social networking...

Copywriting can be challenging, especially if you don’t have a natural skill or haven’t had the chance to hone it. In the digital marketing world, writing an engaging and persuasive sales copy is a crucial skill that should be developed. In this article, we will share...

Working in sales can be extremely challenging and stressful. Because not all salespeople are created in the same blueprint, some achieve success in this industry, while others don’t do well that much. If you want to become better at sales, you should definitely know...

A significant part of developing a solid content strategy that will help you get more leads for your business involves experimenting with various types of content. Though your target market loves your blog posts, for instance, that doesn’t mean that that is the only...

A lot of marketers probably don’t realize this, but there is a significant difference between passing off leads to the sales department and passing off qualified sales lead. Simply passing off leads without qualifying them first could be counter-productive as this...

There are two valuable direct traffic sources that inbound marketers must take advantage of organic search and paid search. For organic search, marketers implement search engine optimization or SEO to acquire more traffic. Meanwhile, for paid search, the method of...

Digital marketing is a broad field that comprises of various marketing processes and promotional strategies implemented via digital channels to reach consumers, establish online presence and branding, as well as promote a company’s products or services. Under digital...

LinkedIn is one of the most powerful social media platforms that digital marketers use to find new potential clients. It is common for salespeople to manage their own profile on LinkedIn, which they use to research about the prospect before emailing or calling them,...

Modern lead generation techniques are pretty straightforward. Most involve creating content for a specific offer, putting that content on a landing page which contains a form that requires interested individuals to supply their personal information, and then promoting...

After working hard to entice and retain customers, the best thing to do next is to maximize your efforts through upselling. But what is upselling? To understand the meaning of this sales step in the simplest form, think of fast food restaurants. For example, when you...

Email marketing is an indispensable part of the marketing process. As the term suggests, it involves communicating your brand message and promotions through the use of emails. However, this is not as easy as it may seem. One of the most common challenges that...

To build a brand identity is as important as selling your products and getting clients to knock on your door. Smart ways to build brand identity though, take a few tweaks, tricks and smartly playing by the rules of design. Many novice entrepreneurs believe that for as...

Email marketing is an effective way to reach out to existing and potential clients. It can be used for sharing a new product or service updates, exclusive promotions and offers, company news, and announcements, as well as other newsworthy events. When creating an HTML...

A sound and effective marketing strategy is an indispensable aspect of any kind of business, as it is a crucial factor in your growth. It is an extremely broad field that entails a wide array of activities and processes. Good thing, there are many available marketing...

All businesses, regardless of the type of industry they are in, need their own logo design. While some see it as just a bunch of graphics, colors, and creative fonts put together to form an aesthetic whole, it is actually a powerful tool used in marketing,...

We have established before that a website is a must for every type of business. Period. Question is, how much time and money are you willing to invest in a website? Lucky for us, we live in a time where options are so prevalent that we are no longer at the mercy of...

There are countless reasons why a website is beneficial to your business. Aside from establishing your online presence, it makes your business more accessible, expands your reach, and improves your credibility. However, for your business website to actually bring...